Alcohol and Tobacco in Sports

With sports becoming more and more commercialized, sponsorships have taken over professional sports. In this paper, Alcohol and Tobacco sponsorships will be the issue of this paper. Sports sponsorship has become an important marketing tool for advertiser’s because of the flexibility, broad reach, and high level of brand or corporate exposure that it affords, (Krapp, 49). Yet some sponsors have created an uproar with in the society, these are namely alcohol and tobacco products. These two make up about half of the sponsorship in professional sports today. Sports sponsorship has been around since the creation of professional sport in the late nineteenth century. It is not a new topic, but it has become some what of a controversial issue in…show more content…
This enables them to present product images that they hope will counteract other negatives in the culture, (Coakley, 381). This is why you will see more alcohol advertisements than sports drink advertisements. The alcohol and tobacco companies want to be incorporated with sports since they are considered good for a person, and they are not great for a person. It makes them good by association with the sports that they sponsor.
Cigarette ads were banned from television in the United States in 1971 and in many other countries including Canada and Australia. A key benefit of sports sponsorship is that it provides a legal loophole for circumventing the ad ban, (Krapp, 51). Tobacco products have also been sponsors of sporting event’s for more than a century. With brands of chewing tobacco sponsoring the majority of baseball teams and making baseball cards with their brand name on the card since professional baseball sprung up in America. Tobacco companies have recently taken a lot of fire on their advertising to the youth of America. A study in Australia found that the brands that were most popular with children, aged 12 to 14, are the same brands that sponsor the state’s major league football competition,(Krapp, 52).
My opinion on this topic is that the money that both alcohol and tobacco advertising pulls in for each of the professional sports is good for those sports. On the other hand, is that money worth the corruption of the youth of America by the constant bombardment
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