Business Studies Notes Full Syllabus

REVIEW OF BUSINESS STUDIES SUPPORT MATERIAL OF CLASS XII (2012-2013)
 
Members Who Reviewed Support Material
Sl. No.
1.
 
Name
Mrs. Savita Drall (Team Leader) Sh. Ishwar Singh
 
Designation
Principal
 
School
SKV, Mata Sundri Road,, Delhi-110002 RPVV, Narela Delhi-110040 G.B.S.S.S., Mata Sundri Road Delhi-110002 S.B.V., Rouse Avenue, DDU Marg, Delhi-110002
 
2.
 
Lect. Commerce
 
3.
 
Sh. Vinod Kumar
 
Lect. Commerce
 
4.
 
Smt. Nikhat Islam
 
Lect. Commerce
 
1
 
XII – Business Studies
 
AK
 
Class-XII
 
Business Studies
Design of the Question Paper
Maximum Marks : 100 (90 for theory paper 10 for project) Part A : Principles and Functions of Management 1. 2. 3. 4. 5. 6. 7. 8. Part B: 9. 10. 11. 12. Part C:…show more content…
Marketing management philosophies. Marketing Mix-concept (Periods 22) (Periods 14)
 
Part B : Business Finance and Marketing
 
Unit 10: Financial Markets o o o o o o o o
 
Unit 11: Marketing Management
 
4
 
XII – Business Studies
 
AK
 
Product – concept, branding, labeling and packaging. Price – factors determining price. Physical distribution-concept, channels of distribution: types, choice of channels. Promotion -concept and elements; advertising- concept, role, objections against advertising, personal selling – concept and qualities of a good salesman, sales promotion – concept and techniques, public relations – concept and role. Unit 12: Consumer Protection o o Concept and importance of consumer protection. Consumer Protection Act 1986 Meaning of consumer and consumer protection. Rights and responsibilities of consumers Who can file a complaint and against whom? Redressal machinery. Remedies available. o Consumer awareness – Role of consumer organizations and NGO’s (Periods 16) Unit 13: Project Work (Periods 16)
 
5
 
XII – Business Studies
 
AK
 
UNIT
 
1
 
NATURE AND SIGNIFICANCE OF MANAGEMENT
Management is an art of getting things done through others. Management can be defined as, the process of getting things done with the aim of achieving goals effectively and efficiently.
 
Efficiency and Effectiveness
Efficiency means doing the task correctly at minimum cost while effectiveness means
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