Over the past couple of years, there has been a significant rise in the number of internet users and IT penetration in India. As a result, people have also been encouraged to seek health information online giving rise to innumerable health and online consultation portals. Although the concept is new, the growing number of users and investors of these sites suggest their popularity. The idea of seeking health advice online is quite effective and convenient. There are innumerable advantages which are:
• Access: This is the primary advantage of these services. The feasibility to interact with reputed doctors from anywhere enables one to seek medical advice from places where there is limited or no medical access. For someone living in a remote area or having no insurance, this is the most easy and convenient way to seek medical care.
• Cost Effective: At a time when visiting a doctor means paying hefty medical bills, patients are open to an effective and low-cost medium. An online consultation costs somewhere between INR 100 – 500 as compared to OPD visits. Moreover, seeking online help means no travel expenses or missing office that results in saving money.
• Privacy: Some people are quite pleased with the rise in online consultation because it allows them to maintain their privacy. This is especially helpful for those who are suffering from any chronic disease or want to discuss any critical medical condition or topic. Patients who do not want to come out in the open with their illness or medical condition for the fear of rejection from society are very much inclined towards online consultation. It gives them the freedom to access various physicians and offer them medical answers and solutions.
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