Packaging is an often overlooked aspect of e-commerce business, even among larger companies.
Perhaps larger businesses can afford to pack their products haphazardly and still make a profit, but if you’re just getting started, or you’re still a relatively new business, you’ll want to ensure that you aren’t spending more on packaging than you need to.
But make no mistake – this is something every e-commerce business should be taking a closer look at, regardless of what their profit margin is.
You need to make your customers a top priority when you value the longevity of your business.
Let’s take a look at the importance of packaging your product in the right package:
Ensure Smooth Delivery Of The Product
The goal of fulfillment is to get the product in the hands of the customer safe and sound.
When you use the right boxes and material for protection, you’ll be better able to live up to the standards of your customers.
When you overload your packages, you’ll rack up additional expenses, and if you use the wrong kind of packaging, orders may arrive broken or damaged.
This is why it’s a good idea to create systems and procedures for your warehouse team, so they know exactly how to pack each and every item in your inventory.
Save On Fulfillment Costs
Are you constantly sending out orders in boxes that are too big?
This is a surefire way to increase your expenses, as you may need to use additional materials just to keep contents secure. Moreover, shipping costs can be affected by the size of the package or box.
When you want to save on fulfillment costs, you’ll need to have customized packaging options for all of the products in your inventory. This can take time to figure out, so stay with the process if you’re serious about streamlining overhead.
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