If you will take into consideration the marketing department who has been presented with the task of taking a product or a service into a new region. This could of course be a country, set of countries or significant region with a body of customers with spending potential that if tapped into could lead to significant revenue generation.
The work would commence with the thought that if the company is not successful in gaining the available business then, it may well go to its competitors. Therefore it necessitates the development and execution of a coherent go to market strategy in order to…
Identify specific customer groups via market segmentation
Determine the most appropriate marketing channel[s]
Firm up on a set of Ideal Client Profiles identified to generate most revenues
Engage with the market
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