Invisible Enemy Stronger Than Word Of Mouth

What if I told you there was something that made your employees more productive?
Tell me more, you might say.
What if this same thing reduced your operating costs too?
Hmm, now we’re cooking with intrigue.
And what if, just to sweeten the deal, this invisible asset also helped attract the best talent?
Why, gosh – whatever it is sounds too good to be true!
It’s pretty awesome, but true, it is.
As a final consideration, what if I told you your best rivals invest in this, while the mediocre players in your field pay it lip service, if that?
You’d probably tell me to shut up already and get specific about it.
All right, all right.
This invisible asset is…
… skipping the drum roll…
… the health of your employees.
Oh.
Is that all?
It sure is! Think about it:
Healthy employees are more productive. If they eat right, sleep right, exercise right and don’t breathe in asbestos and mould all day right, then they work harder and better.
Sick employees are expensive. If nothing else, the time away from their desk is disruptive.
As for your competitors, how do they approach it? With awareness campaigns – posters bleating on about how sitting is the new smoking?
Or do they monitor the air quality, ensure the cafeteria has proper options, and give employees time and permission to exercise?
As for it attracting the best employees to you…
People say the best advertising is word of mouth. In terms of attraction and recruitment, the idea is if your employees talk you up to their friends, their friends will listen.
And it’s true. That sure beats posting the job on LinkedIn and hoping for the best.
But there’s something even better than that.
See, word of mouth is just that – words.
But if people notice how all your employees seem healthy, happy and sane – unlike every other workplace – then that’s the best proof. It’s subtle, impossible to ignore and impossible to fake – every marketer’s dream.
This is how your employees can do their best work, then promote your organisation in their spare time.
Not with words but with their presence.
The smartest (or maybe wisest) people will notice the pattern. And value it. Anyone foolish enough to not emphasise their own health is someone you don’t want working for you.
The trick is not to “go easy on them” – you still want to push and challenge them.
But there’s working with them, and there’s whipping them.
Only one of those turns your people into walking billboards for you… and have them love you for it.

The best way to enhance your organisation is with the ultimate advantage: trust.
But how do you measure something like that, let alone improve it?
Especially if your workforce is stretched thin, cynical and burned out on change?
There are simple, effective and proven strategies you can begin implementing today. I know you can unlock the creativity, productivity and joy of your employees.
Learn how today with my free white paper and all the resources you need to launch your own trust-based change initiative:
https://battenandking.com/advantage

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