Bus unit ii case study

Case Study
Instructions
This assignment utilizes a case depicting a real-life situation of which you will conduct a detailed case analysis. This will involve reading the provided case, researching the company, identifying a problem/challenge, and compiling three to five potential alternatives that could solve the problem. Finally, you will conduct additional research in order to determine which of the alternatives you will recommend—include your rationale and supporting research.
Research companies using scholarly research (versus a Google search). Provide supporting documentation as well as the financial statements of the organization. 
It is expected that a minimum of three managerial tools be used including (but not exclusively) political, economic, sociocultural, technological, ecological, and legal (PESTEL), strengths, weaknesses, opportunities, and threats (SWOT), Porter’s Five Forces, balanced scorecard, gap analysis, root cause analysis, and/or McKinsey 7-S Model. 
Your completed case study must be at least six pages in length, and you must use at least five peer-reviewed academic sources that are no more than five years old. Adhere to APA Style when constructing this assignment, including in-text citations and references for all sources that are used. Please note that no abstract is needed. Utilization of the provided template will guide you through the case analysis’ process.