Brand identity discussion paper

Todays HR professionals are expected to measure the success or failure of HR practices based on the achievement of organizational outcomes. Brand identity, bottom-line profitability, employee job satisfaction, and increased management focus are all outcomes that can be achieved in part through an organizations total rewards program.
This case examines a fictitious M. K. Makey organization and how it aligns its total rewards programs with its organizational goals and values.
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Case Assignment

You have been asked to write anopinion piecefor a local newspaper in which you address the following:
1.Analyze the practice of companies offering their own products to enhance the total compensation of its employees.
2.Is this a common practice in U.S. organizations? Give real-life examples (employers by name). In your educated opinion, do you think this is a good idea? Why or why not?
3.Make recommendations regarding an expansion of the benefits programs offered at Makeys. Justify your recommendations with outside sources.
Use at least3 library sources