How do you go from good to great? How do you remain relevant as your competition continues to gain more market share? As the technology and business landscape continues to shift rapidly, companies that embrace innovation will have a clear advantage over those who don’t. As with most things in marketing and business, product innovation isn’t something that happens from a few meetings or putting […]

Months into the most challenging times of business history, digital presence has become the most precious resource. Reduced mobility, confinement, and health concerns have created a strong appetite for digital commerce across sectors that are expected to prevail in 2021. The future is about shifting from predict-and-react models to proactive-and-agile approaches. Enterprises need to adopt a culture that does not depend upon heuristics for decision-making […]

The reason we pay taxes is that humankind as a whole loves to suffer. That sweaty bread that comes from our brow we are only too glad to give away to governments through taxes so they may spend it wisely on UFO tracking, and Geyser gazing. You know we need the “How to make more sour pickle” research. Warfare. Nuclear bombs and so on. The […]

Retirement calculators are your friend. By the time you reach retirement age, you’ve most probably spent a lifetime dealing with and achieving measurable goals. From the first day you enter kindergarten to your last day at work, you have been set goals. And you have probably achieved most of them. So there’s no reason to be hesitant or anxious about measuring the success of your […]

Are you looking for a way to make more money with your online store? If so, you may want to consider the world of wholesale marketing. Essentially, wholesale marketing is when you sell your products to other businesses, usually for resale purposes. You can make new business connections, dramatically improve your sales, and create a brand new revenue stream for your business, all through wholesale […]

It’s no secret that strong product descriptions are an essential part of marketing. The product description is one of the last things your customers will see before deciding whether to make a purchase. There’s a big difference between writing a generic description of your product and writing a product description that sells. Your product descriptions can be much more than a dry list of product […]

The day you launch your product is a big one for your business. After a lot of hard work and diligence, the time finally arrives when you get to put your product out in the market and let your customers decide its fate. In a way, it’s like the make-or-break day for your business. So you should be extremely careful about every step you take […]

Digital product creators all over the world are bothered by the same question – how to build for continuity? How to create a product loved not only for a while but conquering customers’ hearts over the decades. Most of them come to the point that product-thinking is problem-solving. Indeed, a successful product is the one addressing actual customer problems. You should continuously develop the product, […]

A component that can be overlooked in product launch planning and execution is establishing the metrics that you and your team will use to inform the goals of the launch. Metrics are datapoints that are captured to track progress and evaluate what is or what is not working. While there are key decisions to be made regarding strategy, messaging, and more, applying the right metrics […]

Usually, testers are responsible to identify all the mess created by developers in a system. No matter how experienced the developers are or how much effort they put in, there is hardly a chance to create software that is completely free from errors. Despite being equipped with a rich toolkit which includes test case management software, software testing tools, test automation applications, etc it still […]