Coming up with a brilliant new product idea is a thrill like none other. However, the true work begins after you’ve come up with your big idea. Bringing a product out of the idea phase, through the creation process, and into retail stores is challenging. These 9 steps provide a blueprint you can follow to get it done. 1. Solidify Your Idea A vague concept […]

A product launch is an exciting milestone for any company, the beginning of new opportunities and possibilities. While exciting, product launches are also complex and multi-tiered, requiring a lot of preparation and research. According to the Market Research Association, only 40% of developed products make it to market, and of that 40%, only 60% will generate any revenue. While some of that may have to […]

Words are incredibly powerful. They form the foundation of our communication with one another. When used effectively, words can influence people to act in ways that align with your goals. When used ineffectively, they can do the opposite. When you are pitching your product to a buyer or it’s an experienced sales rep, it’s important to choose your words carefully. With the right ones, you […]

n the modern-day, everything from computers to cars are getting more expensive. As young people, this can be difficult since we don’t have much money and focus on saving. Because of the expensive necessities that surround us, some say millennials aren’t savers. However, even though they may perceive us in a certain way, we are savers and work towards saving more and more. Millennials are […]

With inflation and increased competition, it is vital to reduce the cost of the final product while maintaining quality. Practically speaking, it’s impossible to cut the cost involved in core technical and non-technical activities. The only thing left to experiment is Supply Chain. As an entrepreneur or CEO of a company, you should always look for total transportation costs in the final product cost sheet. […]

Every client comes with an overall lifetime value, which is basically how much revenue your firm can expect to receive from each client over time. When clients leave, the money lost can add up quickly and it is generally a lot more expensive to bring in new clients than to retain current ones. The general rule of thumb is that it costs five times more. […]

A huge number of consumer transactions now happen digitally due to COVID-19. As a result, 2020 is the most we’ve seen brands leverage mobile customer feedback to improve their products and adjust their overall business goals. Companies and product managers across all industries have leveled up their in-app engagement processes and are increasing their efforts to personalize, segment, and understand their customer base even down […]

As a freelancer, it’s easy to focus so much time on your service offerings that your personal and business finances take a backseat. Unfortunately, the longer you go down this path the greater chance there is of financial disaster. Early in my freelance writing career — which spans 15 years — I didn’t use many financial tools. And while that was okay when my career […]

ou’ve made a little extra money with your last paycheck and have some leftover after paying for your mortgage or rent, plus any other necessary bills. Rather than spending the money frivolously, you want to stash it in a savings account or use it to knock out some of the debt that’s been weighing heavily in the back of your mind. But that’s the million-dollar […]

An accurate, efficient, and reliable supply chain sits at the heart of every business. As cost center (business units that incur expenses and indirectly contribute to revenue), supply chains must be frequently analyzed to drive excellence, particularly in terms of eliminating waste. Every penny in unnecessary expenses like waste that can be eliminated ultimately strengthens an organization’s overall profits. Many organizations, particularly in the tight-margin […]