was recently talking with a friend who heads up sales for a B2B company and she was lamenting the fact that her organization is not producing content. “I’d love to do more email marketing. I know it can be highly effective. But we don’t have content and we just don’t add value in that way right now.” She knew it. I knew it. You probably […]

Pitching to a new distributor or product broker can be nerve-wracking, but the best way to calm your nerves is to thoroughly prepare. Go into your meeting ready to answer these questions that will most likely come up during the pitch: What’s so different about your product? The beginning of the pitch may begin with basic questions about your product, including how it is different […]

I was recently talking with a friend who heads up sales for a B2B company and she was lamenting the fact that her organization is not producing content. “I’d love to do more email marketing. I know it can be highly effective. But we don’t have content and we just don’t add value in that way right now.” She knew it. I knew it. You […]

Technology has completely revolutionized everything. Traditional industries have had to hop onto the trend or be left behind. The Fintech industry is one such industry that has quickly adapted in its operations in recent years. ‘Fintech’, simply put, is financial technology and refers to any business that uses technology to automate and improve their financial products and services. Fintech companies have the unique capability of […]

If you’re selling any type of product to consumers, one of the biggest decisions you will have to make is whether you want to work with a distributor or not. Distributors can help you get your product to market quickly, and free up your time so you can focus your efforts on other areas of the business. But, if you do decide to hire a […]

Regulators are one of the most important parts of any system. The financial system is no different, and American financial regulators are amongst the most sophisticated in the world. For decades, the United States Securities and Exchange Commission (SEC), the Commodity Futures Trading Commission (CTFC), and several other sister organizations have dedicated their effort and resources to ensure that companies playing in the financial industry […]

In the wake of the coronavirus pandemic, the concept of investment may seem like it is something exclusive to disaster capitalists and those with a vast accumulation of wealth. Disaster capitalism is defined as the process of capitalising on a major geopolitical or socio-economic crisis, either through opportunistic policies (from the reigning government) or investment vehicles such as short selling. This concept appears to be […]

Retailers and wholesale distributors should be well versed in different merchandising techniques that can be used to maximize product sales. Store aisles should be merchandised to make good use of the space available while also making the shopping experience enjoyable and easy for the customer. Two of the main merchandising techniques that accomplish both of these objectives are vertical and horizontal merchandising. What is the […]

TL;DR: The Big Picture of Agile Let’s face it: While your enthusiasm for the big picture of agile practices is admirable, your stakeholders will most likely be moved by one thought only at the beginning of the transition: “What’s in for me? How will I now have my requirements delivered?”. Read on and learn about one way how to kick-off the transition to a learning […]

I doubt that I need to convince an online retailer that product recommendations should be a critical component of their e-commerce strategy. We see time and again that they improve product discovery, lead to increased conversions and order values, and provide more personalized experiences for shoppers. Today, recommendations are considered a general best practice for retailers rather than a competitive advantage, but there are many […]