As you know high quality product images are so important when you sell online. Now, you always need one product shot on a white background for editorial purposes. However, since most marketplaces and e-commerce templates let you display more than one image, you can make the other images something more creative and attention getting in order to stand out in image search results. Obviously, if […]

TL;DR This part of the Lean User Tests series focuses on selecting and inviting interviewees: Who is a suitable candidate, how to invite them and why you will need replacement candidates. You should now be around three to four weeks away from your next—or first—user test. If anything is impeding you from reaching that goal, please do not hesitate to contact me by commenting this […]

Everyone likes to feel in demand, so it’s no surprise that vendors often fall into the trap of trying to maximise the number of potential buyers for their business. In reality, however, whilst “interest” from multiple parties may be flattering, it rarely yields the best result for vendors. Selling a business is very different to selling a house, but a number of advisors fail to […]

OVID-19 has affected the whole planet – every country, every business, and every person. We all are striving for the improvement of the current situation and we all will need to adapt to changes. Pandemic won’t be eternal, so people will have to go back to reality. However, this reality might not be what you’ve expected. Thousands of people have lost their jobs and don’t […]

day’s business environment is heavily influenced by the “FUD factor,” or fear, uncertainty, and doubt. When FUD creeps in, the funding sneaks out and therefore restricts the ability for many businesses to access capital. It’s times like this where the planning, discipline, and the fiscal responsibility of maintaining a healthy balance sheet will be most beneficial. Companies that have operated using sound accounting principles will […]

A third of online shoppers have purchased goods from another country. Those living in Australia, Canada and Russia are the most likely to buy internationally. In Asia and India –– two of the fastest growing markets for ecommerce, with YoY growth in the 30 or more percentile –– marketplaces similar to Amazon and eBay make it easy for international companies to test product market fit. […]

Fintechs continue to snap at the heels of big banks, eating up market share steadily at the expense of long-standing incumbents. Their strength? The ability to leverage digital to act fast, respond to customer imperatives, and re-invent themselves, often multiple times in a short timeframe. Innovation-driven mindset and nimbleness helps Fintech to quash high street banks. In the banking sector, nearly 60% of transactions still […]

One of the biggest issues with online business concerns is coming in touch with their consumers in a more direct way. You do not have a shop, where you can welcome them and lure them with your fancy decor, well-organised show pieces, welcoming and knowledgeable staff and all over personal assistance. This often leads to less loyal patronage for the brands. packaging One of the […]

Disclaimer: Of course, this post is in no way intended to be gender-specific. To my experience, there are as many Scrum pops as Scrum moms. This post is all about Scrum helicopter parenting. TL;DR: Beware of the Scrum Mom Trying to be supportive and do good, is most of the time a honorable thing. This is particularly true in your capacity as a Scrum master. […]

Adding more products to your online shop is another obvious way to increase your sales. Now, it might not always increase your profits right away becau Adding more products to your online shop is another obvious way to increase your sales. Now, it might not always increase your profits right away because costs could increase with the addition of the new products, but it is […]