Crowdfunding has become a popular social media and marketing strategy for small businesses across the globe. Crowdfunding allows small-business owners, innovators and inventors to raise financing from the gracious people of the Internet willing to donate to the cause. While fundraising is the greatest appeal to crowdsourcing, entrepreneurs are also able to gain insight into product development and bounce ideas off one another when appealing […]

When you need for a new product design, how do you evaluate the efficiency of a design team? The steps below will provide excellent insight into their capability to meet project requirements so you select the best product design agency. Can they demonstrate expertise and success in the discipline? Too many individuals and organisations throw money away by selecting a product design agency or individual […]

It’s been drilled in our heads from the time we started pre-school: “You’re unique, and there is nobody else in the world just like you.” Today’s modern market is finally following suit and it seems that customization is a right, not a privilege. The one-size-fits-all approach is dying. In certain categories, the assembly line approach kicked the bucket a long time back. Think about it, […]

With the festive season in full bloom all over the country, the time is just right for brands to introduce new products especially in the gifting category. A month ago, Mondelez International launched its premium gifting brand Cadbury Glow in India with the view to capitalize on the occasion, as well as to capture the chocolate gifting market in the country. As per AC Nielsen […]

For product managers in any industry, deciding on a pricing strategy can be a difficult task. There are a seemingly endless number of variables at play that can influence consumer reactions and decisions regarding your product. Having the right price can be the factor that reinforces or negatively affects the rest of your product strategy. For luxury goods in particular, choosing the right pricing strategy […]

Often potential clients need enlightened into the process of how we transform an idea into a concept. Almost every project without exception will need to have been designed and developed before protecting or approaching industry. Design work can add value and credibility to your project, and make your presentation more professional. You cannot skip the product design and development stage! Without a design for your […]

Unfortunately, the founders of a startup are not always the right people to deliver a presentation. We, the founders, are so immersed in the technical part of the product that we find it really hard to expose our project in a simple way highlighting just 2 or 3 essential items and not a thousand reasons for which our startup is unique and great. However, there’s […]

Whether you’re an entrepreneur or part of a large corporation, having the right manufacturer for your products can save you a lot of money and hardship. Taking the time to find the best options is crucial to managing a successful supply chain and reducing the risk that comes with outsourcing. The following five tactics will not only help to ensure that you find that perfect […]

One of the biggest headaches when starting product design is how you are going to reduce your costs when designing a product. Strathclyde Design Services highlight the top ways: Make sure your products are being made using the most efficient methods. Many products are made using methods that are not suited to their market or – more importantly – their production volumes. One common example […]