Six things to keep in mind when writing product descriptions Inklyo.com’s six ways to make your product descriptions stand out.One of the most crucial pieces of content your business needs to feature is product descriptions. If you want someone to buy your product, you need to pitch it and make sure they know why your product is the best choice. Unlike in a store, customers […]

Many would-be inventors and product designers find it difficult to determine when it’s time to move their product or invention idea forward and whether or not they require the protections of a patent. Many products do require a patent in order to be viable in a commercial sense. In a recent article in Entrepreneur, an intellectual property attorney commented on the importance of seeking patent […]

Your company needs to make waves this year. Perhaps campaigns took a tumble or initiatives fell off the radar. As a way of getting back on track, your boss comes into your office and explains that the company is planning to roll out a huge new product. This is make-or-break for your company, and guess who he’s entrusting with the product launch? You. new product […]

OK, last week we talked about product pricing basics – especially as they relate to your brand image. Today, I’m gonna talk more about product pricing, specifically tying product pricing to your product category and also psychological pricing tactics. Pricing based on product category One of the biggest challenges related to pricing is accepting that consumers DON’T always buy the cheapest brand. We seem to […]

Soon the kids will be out of school so families will pack themselves into SUVs and hit the road. Pickup games and camps will be the destination of youngsters as they look to a carefree time. Parents will once again feel that mix of joy and jealousy as kids take a break for the year and spend a little more time having fun. So, how […]

In many ways, it is only natural that small business-owners should be keen to actively pursue growth after the trials of the Great Recession. This is especially true when you consider the recently reported portents for global economic growth, which continue to create positive sentiment and a genuine sense of optimism. Small business-owners should proceed with caution, however, especially as the current spate of growth […]

The United Parcel Services boasts one of the largest and most effective delivery services in the world. From Thanksgiving to Christmas alone, the company delivers more than 500 million packages around the globe. UPS provides a model that other delivery services aim to replicate by using an efficient cubing system to manage package costs and advanced logistics to ensure that packages arrive on time and […]

The issue of mislabeling came under a huge amount of media scrutiny in 2013 with the horse meat scandal, where UK supermarket chains including Tesco, Iceland, Aldi and Lidl were caught selling frozen beef burgers containing horse meat. This pushed up the number of food related recalls in 2013, with 58 per cent of all recall notifications being related to food products. This highlights how […]

Every entrepreneur goes through this dilemma – should you price your product low enough to make it affordable to everyone; or should you price it high enough and win on margins? When I recently sat down to talk to over a hundred entrepreneurs for my book, “How We Did It : 100 entrepreneurs share the story of their struggles and life experiences“, this was one […]