NATIONAL GENERAL CERTIFICATE Candidate report template (2009 specification)   UNIT NGC3 – THE HEALTH AND SAFETY PRACTICAL APPLICATION   Student number Location: A Private Security Company Operating Base Date of review:   Introduction including overview of area inspected and activities taking place   The following is a report on the health and safety inspection conducted at A Private Security Company Operating Base (PSCOB)   The […]

Marketing case 9: Coffee-Mate Thomas Tallberg E4 Kristian Sällström E4 Christian Westermark E4 1. What are the main benefits of Coffee-Mate and what is limiting its sales? The main benefits of Coffee-Mate are its ability to substitute for real milk or cream and it can be stored for a longer time. It is made of health promoting ingredients such as dried glucose and vegetable fat […]

Recommending a Marketing Mix for an Organic Cosmetics Brand (Final Draft)   Student´s Name: Ana Pichardo Teacher: Ileana Bauche Due Date: April 23, 2013 Word Count: approximately 1700 words   Executive Summary   In this research two well-designed marketing mixes were made, aiming to improve an already existing organic products cosmetics brand named “LUSH®” as well as accommodating its features to the demands of the […]

Web Resources: Designer Babies Time: 9:03 BBC documentary Designer Babies, with commentary by Princeton professor Lee Silver: www.youtube.com/watch?v=TN9ep4B9Hw0

Recommending a Marketing Mix for an Organic Cosmetics Brand (Final Draft)   Student´s Name: Ana Pichardo Teacher: Ileana Bauche Due Date: April 23, 2013 Word Count: approximately 1700 words   Executive Summary   In this research two well-designed marketing mixes were made, aiming to improve an already existing organic products cosmetics brand named “LUSH®” as well as accommodating its features to the demands of the […]

The consumer behaviour is the study of how an individual decides to purchase a product over the other, and the underlying factors that mold such behaviour. There are a number of incredibly complex external and internal influences affecting consumer buying behaviour. The key influences comprise of cultural, social, personal and psychological factors. It is critical to examine these influences facing consumer behaviour, and explore how […]

I need this done by 7 pm, Mountain Time, TODAY. You can choose one of the two questions 1. Write a short essay explaining the implications from a business perspective regarding the diversification of money, assets, and investments of “casting your bread upon the waters”?  2.  Matthew 22:36-40 states, “Teacher, which is the greatest commandment in the Law? Jesus replied: “‘Love the Lord your God with […]

Cultural Factors Cultural diversity is a concept that is crucial to the basis in the understanding of consumer behaviour. It includes abstract ideas, such as individual values or ethics, and the material objects or services. As a perspective, various cultures belong to the sharing of meanings, rituals, and with the norms or traditions that are amongst society. The consumption choices undertaken, simply cannot be an […]

The black box model shows the interaction of stimuli, consumer characteristics, and decision process and consumer responses. It can be distinguished between inter personal stimuli (between people) or intrapersonal stimuli (within people). The black box model is closely related to the black box theory of behaviourism, where the focus is not set on the processes inside a consumer, but the relation between the stimuli and […]

1a. What is your research topic about? Brand design plays a crucial role on the customers’ purchasing decision. The brand design is the tool to promote a product by any organisation that can either attract the customers or resist them to buy the product. The chosen topic is considered to evaluate the importance of branding for any product in UK and US. As opined by […]