Competing with low-cost carriers: Alaska Airlines
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Situation
In 2018, Alaska Airlines introduced itsSaver Fare, which offers customers a fare option that is about $30 less than an economy fare and that has limited amenities (i.e., no flight changes, last to board, assigned or limited seats). Alaska is responding, it appears, to the increased competitive threat of low-cost carriers such as Spirit Airlines and is following similar moves by Delta, United, and other traditional airlines. Do you believe Alaskas introduction of the Saver Fare was a good strategic move? More specifically, will it attract customers who might normally fly on low-cost carriers and improve Alaskas profitability?
Directions
In600 words or fewer(excluding references, tables, or figures), respond to the question above. Use concepts from class (e.g., six strategy domains and business model fit, strategic targeting
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