E-business strategy development:

Case study
E-business strategy development: an FMCG sector case study
M. Webster, R. Beach and I. Fouweather
University of Bradford School of Management, Bradford, UK
Abstract
Purpose – This paper sets out to discuss the development of an e-business strategy by a UK soft drinks company. It is based within the Fast Moving
Consumer Goods (FMCG) sector (also known as Consumer Packaged Goods), which is characterised by powerful retailers, tier-1 suppliers of industrial end-products and ingredient/raw material producers further upstream. The paper aims to examine the tensions created at tier-1 level relating to the adoption of e-business solutions for B2B activities.
Design/methodology/approach – The paper draws on the literature to…show more content…
It follows that the development of an e-business strategy is uniquely challenging and essential. Such a strategy should concern not only the appropriate technology choices of tools and solutions, but also the coherence and integration of these choices with other company processes (Cagliano et al., 2003) and with their wider strategy for supply chain management
(Smart and Harrison, 2002). The empirical component of this paper – presented after theoretical background – explores the situation faced by Princes, a tier-1 supplier in the UK soft drinks industry. It considers the difficulties faced by first tier
The current issue and full text archive of this journal is available at www.emeraldinsight.com/1359-8546.htm Supply Chain Management: An International Journal
11/4 (2006) 353–362 q Emerald Group Publishing Limited [ISSN 1359-8546]
[DOI 10.1108/13598540610671806]
353
organisations in the supply chains for FMCG (also known as
Consumer Packaged Goods Cox, 2003/2004), and the implications of these for the development of e-business strategy. Within the broad definition of e-commerce, it is clear that there are alternative technological routes by which ecommerce can be achieved – the internet being only one possibility. Moreover, both within the literature and in practice, there is confusion over the terminology used in this area, with some authors using the
Get Access
freestar
Are you in need of assignment help?
Are you a high school, college, or university student pursuing a diploma, bachelor’s, master’s, or Ph.D. degree? Sometimes, assignments and life can overwhelm you.
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
That is where we step in. Whichever your reason may is, it is valid! With our student assignment help service, you can submit all your assignment on time and score superb grades. You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Our academic writers are graduates with bachelor’s, master’s, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an academic writer with our assignment help service is to have a college bachelor’s degree. When assigning your order, we match the paper subject with the writer’s area of specialization.
What subjects does your online assignment help service help with?
We offer student assignment help on various subjects. These include:

Nursing
Psychology
Sociology
Business
Statistics
Finance
Literature
Law
Finance
Computer science

Why should you use our assignment help service?

You get unique plagiarism-free papers
We ensure timely delivery of all assignments
Papers are of unmatchable quality
We can handle assignments of any deadline
We have a pool of skilled, experienced native English writers
The minimum requirement to be a writer with our company is to have a bachelor’s degree
Writers go through rigorous tests and mentorship
You get a subject-relevant academic writer
We ensure strict adherence to paper instructions
We can handle tackle bulk assignments
We charge fair and reasonable prices
We offer awesome discounts to our clients
Our customer support is available 24/7
You get superb grades consistently
We guarantee 100% privacy and confidentiality
We are 100% legit
Customer satisfaction is our core priority
You can communicate directly with the writer
Our quality assurance department ensures your paper’s quality is top-notch
We have secure payment methods

How does our student assignment help service work?
1. Place an order
You fill all the paper instructions in the order form. Make sure you include all helpful materials so that our academic writers can deliver a perfect paper. It will also help to avoid unnecessary revisions. At this point, you can attach files that are provided for the assignment. We usually insist a lot on the client uploading the grading rubric if it is available. The writers adhere to the highest level of the rubric to ensure that you get a perfect grade.
2. Pay for the order
Proceed to securely pay for the paper so that we can assign the paper to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
3. Track the progress
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer.
4. Download the paper
The paper is uploaded to your personal account and sent to your email. You also get a plagiarism report attached to your paper.