Chapter 2 Literature Review
2.1 Introduction
This chapter discuss the literature related with consumer perception influence online shopping intention. discuss on the study that are done by previous research of other research that related to the study. This study combines consumers perception that other researchers have done that will influence the online shopping intention.
2.2 Consumer Perception
2.3 Online Shopping
Online shopping is where people can purchase products or services directly from seller through internet. The internet has created another alternative method of shopping and is a type of e-commerce where the customers buys good without any intermediary services. According to Muhammad Rizwan (2014), where customers visit various…show more content…
Furthermore, purchase intention means consumer will repurchase after she or he evaluates a product to find out that the product worth purchase. While consumers select one particular product, the final decision on accepting a product to buy or rejecting it depends on consumers’ intention. Also, a large number of external factors have been recognised, which can affect purchase intention (Keller, 2001). According to the studies , author cited by Mirabi, Akbariyeh and Tahmesebifard, purchase intention usually is related to the behaviour, perceptions and attitudes of consumers. Ghosh (1990) states that purchase intention is an effective tool to predict buying process. Purchase intention may be changed under the influence of price or perceived quality and value. In addition, consumers are affected by internal or external motivations during the buying process (Gogoi, 2013). Leelayoutahyotin (2004) stated that the availability of useful and relevant information will positively influences the consumers of purchasing intentions and leads to an actual
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