Fintech Marketing Tips

I was recently talking with a friend who heads up sales for a B2B company and she was lamenting the fact that her organization is not producing content.
“I’d love to do more email marketing. I know it can be highly effective. But we don’t have content and we just don’t add value in that way right now.”
She knew it. I knew it. You probably know it. Adding value is important in the world where immediate gratification rules and the digital noise is deafening.
So why aren’t more organizations doing it?
It usually boils down to two reasons: 1) cost — they don’t have the budget, or 2) they don’t know how to do it. The solution to both of those excuses (and that’s what they are…bad excuses) is the same: start small. In fact, it’s probably the best path forward for any organization that’s getting started with content marketing.
Fintechs are not exempt from this call to action. The more crowded the space, the more important the content. Fintech has now reached standing room only levels. The total transaction volume of digital payments was $4.1 trillion in 2019 — a number that is expected to hit $4.8 trillion by the end of this year. As more fintech companies flood the space, the ability to add value — and build trust — is essential.
Fintech Thought Leadership Adds Value
Thought leadership is a specific type of content marketing that can be especially valuable for fintechs and their audiences. Fintech thought leadership combines the experience, passion, and creativity from within your organization to address your audience’s most pressing questions. Thought leadership digs deep into a topic and exudes not only considerable insights but an interesting presentation of the matter at hand.
Here’s where many get caught up: organizations think that if they cannot consistently produce fintech thought leadership that wins the internet, they shouldn’t even bother.
This is simply not true.