Literature Review On Consumer Perception

Literature Review
 
In the past, the concept of consumer perception on value has been utilized to analyze the decision making of consumers in many phases. The consumers will significance the product from many internal and external factors comparing with what he has to sacrifice. If the perceived value of the product exceeds what he has to give up, then he will choose to buy the product.
According to a research, the results indicate that the factors influence purchasing decision as perceived value which is directly confident relationship to purchasing. And others factors that indirectly influence purchasing decision via perceived value as quality, extrinsic attribute, intrinsic attribute, perceived sacrifice, price and place so on. By the way…show more content…
Perceived value is depended on extrinsic and intrinsic characteristic directly as two journals that studied on the effects of extrinsic perceived cues consumer perception of quality, sacrifice and value (R. Kenneth Teas, and Sanjeev Agarwal 2000). Cross- National applicability of a perceived quality model (Sanjeev Agarwal and R. Kenneth Teas 2002) explained extrinsic attribute as Brand Name and store Name. The two characteristic are positively direct to perceived value. The redemption effort is likely to have a negative influence on perceptions of the value (Jeanne Lauren Munger; Dhruv Grewal 2001), perceived quality, value perception, price acceptability are positively associate purchase intentions. (Sanjeev Agarwal and R. Kenneth Teas 2004) investigation the generalizability of a model that predicts consumers’ perception of value based upon extrinsic cues – such as brand name, price, retailer reputation, location and country of origin – and their perceptions of quality, sacrifice, and
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