Old Phone Systems Hurting Your Business

Even if you’re a small business that only receives a few calls a day, your business is at risk of losing customers. Silly technical malfunctions can cause calls to drop, customers to get stuck on hold, and worse, their calls to never even come through. Whether you handle a small or large volume of calls at a time, it’s never been more important to upgrade your phone systems.
Customer Service Scares
A crucial element of customer service is the ability to converse with your customers quickly and easily. You need to be able to answer their questions about products, services, and logistics. Customers who don’t get through, or have a hard time of doing so, are likely to respond poorly, and might even dismiss your business as an option. Even worse, if a customer has already purchased your product or service, and can’t get a hold of your customer service line in the event of an issue, they are likely to leave a negative review online, which could seriously hurt your business image.
Superior Technology Makes VoIP Excel
Since we already know the risks involved, how does VoIP improve this system? The short answer: dramatically. Phone systems have come a long way since Alexander Graham Bell made his first call to the White House. Instead of relying on traditional, single-use analog lines with low bandwidth, new ones use the digital power of the Internet to handle up to hundreds, even thousands of calls at once.
Even the phones themselves have been upgraded to digital and can handle complex operations. Your operators don’t have to worry about dropping a call because the lines themselves are digitally switched to ensure smooth, seamless transitions. And with countless precautions in place to make sure you’re always aware of holding customers, your employees won’t miss an opportunity to address a customer’s needs quickly.
Worth Every Penny
When considering whether the investment in a new technology for your business will pay for itself, and more importantly, actually help your business overall, the problem boils down to mathematics. Let’s say on a typical day your business receives ten calls. On average, analog phone systems experience technical malfunctions 20% of the time. That is two of your customers being disconnected daily.
Let’s say your employees are professionals when it comes to using the phones. They are still going to make mistakes in about 10% of situations because analog models are often too complex to operate without problems. That’s another customer who didn’t get any help. So out of these three customers, if only one was to leave a negative review, that’s still one negative review, every day. It quickly becomes clear that upgrading your phone systems is worth the investment. As a final note, keep in mind that the companies performing these installations will always scale your system to meet your needs, and have no interest in overcharging you for a commodity that has a stable market and has been around for years.