Order Attribution Credit Activity Assignment
Now that you understand the different attribution models, see if you can apply them to different customers!
Assignment Instructions:
1. Read the description for the two customers below.
2. For each customer, assign credit to each touchpoint in the customer’s conversion path based on the attribution model. Revisit lesson 2 of this module if you need a refresher on how credit is distributed for each model.
3. Open and create a copy of this worksheet . Complete it by filling in the information you identified.
4. Change the share settings on your Google Doc by following these instructions:
. Click SHARE in the top right corner of Google Doc.
. Click “Get shareable link” at the top right of the box that appears.
. Adjust settings so “Anyone with the link can view.”
. Copy the link generated.
Order Attribution Credit Activity Assignment
· Return to your school’s learning system to submit the worksheet.
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