Preparing for the Perfect Product Launch

TOP-TEAM POLITICSpage 90
 
WHEN YOUR CORE BUSINESS IS DYINGpage 66
 
Y GE SE PA IN DS CK R M WA A
53
 
www.hbr.org
 
April 2007
 
58
 
What Your Leader Expects of You
Larry Bossidy
 
66
 
Finding Your Next Core Business
Chris Zook
 
78
 
Promise-Based Management: The Essence of Execution
Donald N. Sull and Charles Spinosa
 
90
 
The Leadership Team: Complementary Strengths or Conicting Agendas?
Stephen A. Miles and Michael D. Watkins
 
100
 
Avoiding Integrity Land Mines
Ben W. Heineman, Jr.
 
20 33
 
FORETHOUGHT HBR CASE STUDY
 
Why Didn ‘t We Know?
Ralph Hasson
45
FIRST PERSON
 
Preparing for the Perfect Product Launch
 
THOU
 
SHALT
page 58
 
James P. Hackett
111
TOOL KIT
 
The Process Auditshow more content100
 
100
 
Avoiding Integrity Land Mines
Ben W. Heineman, Jr.
How do you keep thousands of employees, operating in hundreds of countries, as honest as they are competitive? General Electrics longtime general counsel describes the systems the company has put in place to do just that.
78
 
90
 
4 Harvard Business Review
 
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April 2007
 
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hbr.org
 
Cover Art: Joshua Gorchov
 
continued on page 8
 
APRIL 2007
 
14
 
Departments
12 COMPANY INDEX 14 FROM THE EDITOR 53 2006 MCKINSEY AWARDS AND
2007 MCKINSEY JUDGES
20
 
What the Boss Wants from You
What should CEOs and their direct reports expect from each other? When Larry Bossidy laid out his views to a group of young executives, they couldnt take notes fast enough. You dont have to write down what he said, though, because Larry has done it for you here. And it will be on the exam.
 
88 STRATEGIC HUMOR 111 TOOL KIT
 
The Process Audit Michael Hammer
Redesigning business processes can generate dramatic improvements in performance, but the effort is notoriously difcult. Many executives have oundered, uncertain about what exactly needs to be changed, by how much, and when. A new framework can take the mystery out of reengineering business processes and help you comprehend, plan, and assess your companys process-based transformations.
 
20 FORETHOUGHT
Firms from developing countries are making a global markMcDonalds isnt afraid to bite off more than it can chewWomen at FortuneGet Access
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