Standard Operating Procedures Case Study

The Chief Operations Officer (COO) of a Fortune 500 company is preparing to implement a major change in Standard Operating Procedures in the next six months. This is an initiative that she has personally spearheaded over the past year and one which she knowswhile extremely valuable to the company and its employees in the long-term futurewill almost certainly elicit a lot of initial unhappiness, anxiety, uncertainty, and push-back from both customers and employeesespecially if the key components of the change initiative are communicated carelessly.
What are some of potential communications problems the COO faces right now, over the next six months, and for up to a year after the change is implemented? What will she have to do to ensure that the message is well-received and clearly understood by both external and internal customers (employees)? What media should she use to communicate over the next several months? Explain why this is the most effective way to communicate.
Keep in mind this is academic writing. It should be written in third person and should not include unsubstantiated opinions, but rather facts and theories.
Your well-written paper must adhere to the following parameters:

3 pages in length, not including the title and reference pages.
3 scholarly references cited in the assignment. Remember, you must support your thinking/opinions and prior knowledge with in-text citations and references; all facts must be supported. In-text citations used throughout the assignment must be included in an APA-formatted reference list.
Formatted according to.