TED Talks Case Study

With this activity you will develop your analysis of a TED talk –
First,select a “talk” (aka presentation or speech) that interests you from the 1,100TED Talks(ranging in length from 3 to 18 minutes).
FYI: TED Talks was selected because each speech video should have enough depth or substance, and video quality to allow close viewing and analysis.
Second,review chapters 10, 11 and 12 of your text.
Third,listen to the presentation several times, paying close attention to how the individual uses non-verbal communication, composes sentences, and organizes thoughts, etc. Use the outline below to structure your analysis:

Purpose: General and specific purpose (and implied if different from stated purpose)
Non-verbal delivery

Movement in Your Speech
Visual Aids

Strategies for Success

Pathos: tone, emphasis, engagement
Logos: clarity, conciseness, arrangement
Ethos: credibility, expectation, reference

Style

Appeals (to emotions, logic, ethos)
Figurative language (similes, metaphors, symbols, imagery)
Use of language, word choices (diction)
Passive or active voice
Simple or complex sentences; short or long sentences

Oral strategies and tactics

Music
Volume
Speech patterns (articulation, intonation, emphasis)
Other sound effects

Four,develop your analysis using the variables in all 5 of the areas above. Make sure you develop your arguments and ideas thoroughly. Be sure to include the Ted talk presenter and title of the Ted talk.
Be sure to include the hyperlink to the “talk” you selected.

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