The motives for specific commercial enterprises

Q.1
It should be understood that the kind of data collected via surveys ranges significantly based on its aims. Characteristically, surveys seek to demonstrate the occurrences or perceive the motives for specific commercial enterprises while incorporating target market characteristics, quantifying consumer outlooks, and establishing customer pursuit are collective trade research objectives (Zikmund et al., 2012, p.190).
Regarding the National Do Not Call Registry law poll, an online survey is not the best medium for a poll. The significant reason for this answer is because online surveys are subject to high occurrences of selection bias. In this slant, it is common when respondents in the survey often react to questions with a predetermined viewpoint. The significant respondents in the survey comprised telephone users and not users of the internet, and thus, the expectation is that most of the target respondents failed to be included in the survey. Worth noting is that telephone users in any registry are not automatically internet users. Hence, depending on the online survey presents a higher chance of data misappropriation and a failure to gather actual responses from the poll (Ball, 2019).
Simply put, respondents may intentionally or unintentionally distort the truth. The resultant is a response bias if measurement distortion occurs considering falsification of the respondents’ rejoinders purposely or unconsciously. It is accurate for the researcher to incorporate a counteractive incentive if they establish any form of response bias (Zikmund et al., 2012, p. 190). There is a possibility of a response bias because of the inappropriate selection of participants or researchers’ interest in a larger participating population.
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