Upholding a brand may not seem important to you at first but utilizing the traditional Re/Max sign is important. Re/Max has a strong history that all Re/Max real estate signs represent. Re/Max was founded in 1973 in Colorado to be a place for the most professional real estate agents to work. People who see the red, white, and blue Re/Max sign automatically know that the realtor selling that property is top of the line.
When people encounter a Re/Max agent they not only expect the most professional agent but an agent who enjoys doing what they do. Re/Max was founded in order to provide realtors with a larger commission and a better way of life. This should show in your attitude but it should also show in your signage. Show that you care about your properties with the best signs.
Just because you shouldn’t modify the basic appearance of the Re/Max sign doesn’t mean that you can’t spiff the sign up. Your Re/Max sign should be printed on the most durable material you can afford, whether that be plastic, aluminum, or reflect vinyl, that depends on the sign. You may be asking yourself why it is so important to have such a durable sign, it is a reflection not only of the Re/Max brand but of you, the realtor.
Having a picture of yourself on your sign is also a good idea. A picture allows potential buyers to see that you are trustworthy and professional just from the sign. It also allows them to see your face before they meet you so they can recognize you right off the bat.
Signage is also important just for the fact that a for sale sign attracts many potential buyers just as people drive by. Many people drive around on the weekends looking at neighborhoods and looking for for sale signs, especially those who are potentially interested in buying a new house.
Making a lasting first impression starts with your Re/Max real estate sign and lasts through the end of your first encounter. Those who leave potential buyers with bad first encounters stand little, to any chance of making a sale. This is especially true when someone can go online and look at houses without even consulting a real estate agent. Show your company pride and spirit with a professionally made Re/Max.
To learn more about Re/max real estate signs and professional custom real estate signs please visit RSIsings.com
Article Source: http://EzineArticles.com/9097138
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