Ways to Attract Clients as a Freelance Accountant

The toughest part of freelancing is getting clients. As a freelance accountant, your ability to attract clients is what makes you a successful freelance account. You can have better accounting skills than your competitors, but if they know how to attract clients while you struggle with it, they will experience a more successful freelance career than you.
Are you a freelance accountant struggling with attracting clients? Have you done everything you can but had only little success in return? Perhaps, you want to quit freelancing and get a regular paying job because of your frustrations. Do you want to increase your current clientage? Then this article is for you.
In this article, you will learn the quick and proven ways you can attract clients as a freelance accountant.
Let’s get started.
1. Word of Mouth
Word of mouth (WOM) is the most powerful yet massively underrated way to attract clients for any business. It is cost-effective and does not require you to spend a kobo. Most of the jobs that freelancers get are from client referrals.
Many freelance accountants are not leveraging on their existing pool of customers. Word of mouth may seem effortless but it is not. Asking your clients for referrals in exchange for free work is a win-win situation that your clients will most likely take.
If you have long-term clients that are happy with the quality of your work, there is no harm in asking for referrals. They will be more than happy to do that for you without you asking.
Another way to get word of mouth referral is to simply deliver consistent services that exceed the expectations of your clients. Keeping your clients happy will result in referrals from them. Since they trust you, they will easily recommend you to others who need your services.
Never underestimate the power of a glowing recommendation from a client. It cuts short the onboarding process since they know you can do the job they want. We find ourselves using the services of certain professionals not because we found them ourselves, but based on recommendations of others in our cycle.
If you do not have any clients, you can spread the word about your business on your social media platforms and in conversations with friends and families. They can easily refer you when someone else needs the services of an accountant or hire you when they need your services.
2. Create or Revamp Your Website
Having a website can put you ahead of other freelance accountants that do not have one. However, it is not just enough to have a website. Is your website loading speed fast? Does it have all the information about your services including testimonials and social proof?
If you do not have a website, you need to get a domain name, website builder, and web hosting services. Some website builders you can use include Wix and Squarespace.
Investing in a world-class website is a quick way to attract clients. It is a powerful lead generation tool that you can use to convert the most skeptical of clients.
One advantage of owning a website is that you can optimize your page to rank for SEO. If someone googles ‘best freelance accounts’ in your local area, and your site is well-optimized for SEO, Google will produce your page as one of its search results.
You can check your SEO rank by googling the keywords you used for your website and seeing if you rank for them. If you do not rank on the first page, you can adopt SEO trends to boost your SEO rank.
3. Perform an Ideal Client Analysis
Identifying your ideal client can help you know how best to position yourself for your target audience. Study your ideal clients, find out what their problems are, and what benefits appeal to them. Position yourself as an authority or as the go-to freelance accountant to deliver these results.
Avoid generalizing your services as it makes you appeal to almost no one. Specializing in an area has lots of perks. You can command higher fees for your services compared to what other freelancers can charge.